Retroverse Year

2010

Streaming crosses the Atlantic and the idea of owning music starts to feel optional — access replaces the shelf, and playlists replace the album stack. Kanye's 'My Beautiful Dark Twisted Fantasy' and Adele's '21' prove that event albums still matter even as singles accelerate. The industry begins its longest reinvention. The industry begins its longest reinvention, trading gatefolds for playlists one stream at a time.