Retroverse Year

2007

The iPhone arrives and suddenly everyone carries a screen that could change how they discover music — ringtones and digital snippets become their own economy. Kanye vs 50 Cent on release day turns album drops into sporting events, while Amy Winehouse and Rihanna redefine what soul and pop can look like. The single gets shorter attention and bigger impact. The single gets shorter attention and bigger impact as discovery moves from shelf space to pocket screens.